M-commerce : the nexus between mobile shopping service quality and loyalty
Year of publication: |
2021
|
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Authors: | Omar, Suha ; Mohsen, Kholoud ; Tsimonis, Georgios ; Oozeerally, Adam ; Hsu, Jen-Hsien |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 60.2021, p. 1-15
|
Subject: | Loyalty | M-commerce | Mobile shopping service quality | Omnichannel retailing | Satisfaction | Smart phones | Dienstleistungsqualität | Service quality | Mobile Business | Mobile business | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Mobiltelefon | Mobile phone | Mobilkommunikation | Mobile communications | Multikanalvertrieb | Multichannel strategy |
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