M.I.C.E. : Meetings, Incentives, Conventions, Events
Friederike Düffelmeyer & Maike Hildebrandt
| Year of publication: |
2011
|
|---|---|
| Authors: | Düffelmeyer, Friederike ; Hildebrandt, Maike |
| Published in: |
The long tail of tourism : holiday niches and their impact on mainstream tourism. - Wiesbaden : Gabler, ISBN 3-8349-3062-8. - 2011, p. 129-136
|
| Subject: | Tourismus | Tourism | Nischenstrategie | Niche marketing strategy | Veranstaltung | Event | Veranstaltungswirtschaft | Event sector | Zielgruppe | Target group | Deutschland | Germany |
| Extent: | graph. Darst., Kt. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009160912