MABS: Spreadsheet-based decision support for precision marketing
| Year of publication: |
2006
|
|---|---|
| Authors: | De Reyck, Bert ; Degraeve, Zeger |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 2430034. - Vol. 171.2006, 3, p. 935-950
|