Machine Learning for Direct Marketing Response Models: Bayesian Networks with Evolutionary Programming
| Year of publication: |
2006
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|---|---|
| Authors: | Cui, Geng ; Wong, Man Leung ; Lui, Hon-Kwong |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0025-1909, ZDB-ID 2063451. - Vol. 52.2006, 4, p. 597-612
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