Machine learning in marketing : recent progress and future research directions
Dennis Herhausen, Stefan F. Bernritter, Eric W. T. Ngai, Ajay Kumar, Dursun Delen
| Year of publication: |
2024
|
|---|---|
| Authors: | Herhausen, Dennis ; Bernritter, Stefan F. ; Ngai, Eric W. T. ; Kumar, Ajay ; Delen, Dursun |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 170.2024, Art.-No. 114254, p. 1-11
|
| Subject: | Algorithm | Machine learning | Marketing | Privacy | Research agenda | Künstliche Intelligenz | Artificial intelligence | Algorithmus | Datenschutz | Data protection |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2023.114254 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014534973