Machine talk : how verbal embodiment in conversational AI shapes consumer-brand relationships
Anouk S Bergner, Christian Hildebrand, Gerald Häubl
| Year of publication: |
2023
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|---|---|
| Authors: | Bergner, Anouk Samantha ; Hildebrand, Christian ; Häubl, Gerald |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 50.2023, 4, p. 742-764
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| Subject: | AI | conversational interfaces | chatbots | natural language processing | brand intimacy | consumer-brand relationships | technology-mediated branding | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenimage | Brand image | Künstliche Intelligenz | Artificial intelligence | Markentreue | Brand loyalty |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/jcr/ucad014 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014444198