Machines learn neuromarketing : improving preference prediction from self-reports using multiple EEG measures and machine learning
Adam Hakim, Shira Klorfeld, Tal Sela, Doron Friedman, Maytal Shabat-Simon, Dino J. Levy
| Year of publication: |
2021
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| Authors: | Hakim, Adam ; Klorfeld, Shira ; Sela, Tal ; Friedman, Doron ; Shabat-Simon, Maytal ; Levy, Dino J. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 38.2021, 3, p. 770-791
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| Subject: | Consumer neuroscience | Electroencephalography (EEG) | Forecasting | Machine learning | Neuromarketing | Preference prediction | Künstliche Intelligenz | Artificial intelligence | Konsumentenverhalten | Consumer behaviour | Prognoseverfahren | Forecasting model | Neurowissenschaften | Neuroscience | Lernprozess | Learning process |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2020.10.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012939502