Macneil's relational norms and his non-mirrored ends propositions
Kenneth J. Hatten; William L. James; Robert C. Fink; James P. Keeler
| Year of publication: |
2012
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|---|---|
| Authors: | Hatten, Kenneth J. ; James, William L. ; Fink, Robert C. ; Keeler, James P. |
| Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 1121777-7. - Vol. 19.2012, 1, p. 1-16
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| Subject: | Ian R. Macneil | Austauschtheorie | Social exchange theory | Vertrag | Contract | Lieferantenmanagement | Supplier relationship management | Soziale Beziehungen | Social relations | Soziale Werte | Social values |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009508581