Macro-social marketing and the complexity of value co-creation
Christine Domegan and Patricia McHugh
| Year of publication: |
2020
|
|---|---|
| Authors: | Domegan, Christine ; McHugh, Patricia |
| Published in: |
Macro-social marketing insights : systems thinking for wicked problems. - New York : Routledge, ISBN 978-1-138-32208-0. - 2020, p. 110-130
|
| Subject: | Social Marketing | Social marketing | Betriebliche Wertschöpfung | Value creation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012112236