Macromarketing approaches to thought development in positive marketing : two perspectives on a research agenda for positive marketing scholars
John D. Mittelstaedt; William E. Kilbourne; Clifford J. Shultz
| Year of publication: |
2015
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|---|---|
| Authors: | Mittelstaedt, John D. ; Kilbourne, William E. ; Shultz, Clifford J. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 68.2015, 12, p. 2513-2516
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| Subject: | Human welfare | Macromarketing | Positive marketing | Marketing Systems | Marketing | Marketingtheorie | Marketing theory | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011399557