Macromarketing : developing a framework for a Canadian perspective
Louise A. Heslop; Patricia Simmie
| Year of publication: |
1980
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|---|---|
| Authors: | Heslop, Louise A. ; Simmie, Patricia |
| Published in: |
Macromarketing: a Canadian perspective. - Chicago, Ill. : American Marketing Assoc., ISBN 0-87757-124-4. - 1980, p. 1-8
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| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002769677