"Made-in" Nigeria of "owned-by" Ireland? : country-of-origin cues and the narratives of Guinness consumption in London
Nnamdi Madichie
| Year of publication: |
2011
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|---|---|
| Authors: | Madichie, Nnamdi |
| Published in: |
Management decision : MD. - Bingley : Emerald Publishing Limited, ISSN 0025-1747, ZDB-ID 411946-0. - Vol. 49.2011, 10, p. 1612-1622
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| Subject: | Herkunftsbezeichnung | Designation of origin | Bier | Beer | Marketingmanagement | Marketing management | Brauerei | Brewery | Narrative Methode | Narrative method | Nigeria | Irland | Ireland |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009613033