"Made in" versus "shipped from" : country-of-delivery-origin effects and the role of perceived risk
Year of publication: |
2012
|
---|---|
Authors: | Shin, Sohyoun ; Lee, Sungho ; Aiken, K. Damon ; Chaiy, Seoil |
Published in: |
Journal of internet commerce. - Binghamton, NY: Haworth Press, ISSN 1533-2861, ZDB-ID 2136900-8. - Vol. 11.2012, 1/4, p. 187-207
|
Subject: | Online-Marketing | Internet marketing | Herkunftsbezeichnung | Designation of origin | Konsumentenverhalten | Consumer behaviour | Risikopräferenz | Risk attitude | Experiment | USA | United States |
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