Made it more memorable? : evaluating the customer's emotional experience
Adam Finn and Luming Wang
| Year of publication: |
2009
|
|---|---|
| Authors: | Finn, Adam ; Wang, Luming |
| Published in: |
Memorable customer experiences : a research anthology. - Farnham [u.a.] : Gower, ISBN 978-0-566-08868-1. - 2009, p. 211-229
|
| Subject: | Marketing | Konsumentenverhalten | Consumer behaviour | Emotion | Maßzahl | Statistical measures |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003902762