Maffesoli and consumer tribes : developing the theoretical links
Daragh O’Reilly
| Year of publication: |
2012
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|---|---|
| Authors: | O’Reilly, Daragh |
| Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 12.2012, 3, p. 341-347
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| Subject: | Michel Maffesoli | Marketingtheorie | Marketing theory | Verbraucher | Consumers | Ethnische Gruppe | Ethnic group |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009658890