MAGAZINES - The challenge for magazines - What can magazines do to ensure their future as a medium? Be imaginative, be flexible and welcome ideas from advertisers. Sounds almost too simple.
| Year of publication: |
2002
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| Authors: | Walker, Christine |
| Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - Vol. 37.2002, 10, p. 47-49
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