Mail myopia: Or examining financial services marketing from a brand commitment perspective
| Year of publication: |
1998
|
|---|---|
| Authors: | Debling, Fiona |
| Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 16.1998, 1, p. 38-46
|