Make, buy, or ally? : choice of and payoff from announcements of alternate strategies for innovations
Abhishek Borah; Gerard J. Tellis
| Year of publication: |
2014
|
|---|---|
| Authors: | Borah, Abhishek ; Tellis, Gerard J. |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 33.2014, 1, p. 114-133
|
| Subject: | innovation | announcements | make | buy | ally | content analysis | event study | stock market returns | Ankündigungseffekt | Announcement effect | Ereignisstudie | Event study | Kapitaleinkommen | Capital income | Innovation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010337962