Make-or-buy decisions : vertical integration and marketing productivity
Erin Anderson and Barton A. Weitz
| Year of publication: |
2009
|
|---|---|
| Authors: | Anderson, Erin ; Weitz, Barton A. |
| Published in: |
Marketing-mix strategies - distribution strategy and pricing strategy. - Los Angeles [u.a.] : Sage. - 2009, p. 3-22
|
| Subject: | Make-or- Buy-Entscheidung | Make-or-buy decision | Vertikale Integration | Vertical integration | Transaktionskosten | Transaction costs | Skalenertrag | Returns to scale | Marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003836373