Make the apps stand out : discoverability and perceived value are vital for adoption
Ling Jiang, Wenkai Zhou, Zhuoyi Ren and Zhilin Yang
| Year of publication: |
2022
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|---|---|
| Authors: | Jiang, Ling ; Zhou, Wenkai ; Ren, Zhuoyi ; Yang, Zhilin |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7130, ZDB-ID 2556111-X. - Vol. 16.2022, 4, p. 494-513
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| Subject: | Adoption intention | App discoverability | Environmental psychology | Partial least squares (PLS) | Perceived values | Innovationsakzeptanz | Innovation adoption | Partielle kleinste Quadrate | Partial least squares | Konsumentenverhalten | Consumer behaviour | Mobile Anwendung | Mobile application | Strukturgleichungsmodell | Structural equation model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRIM-03-2021-0076 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013536252