Making a face : graphical illustrations of managerial stances toward customer creativity
Colin L. Campbell; Pierre R. Berthon; Leyland F. Pitt; Ian McCarthy; Kirk Plangger
| Year of publication: |
2012
|
|---|---|
| Authors: | Campbell, Colin L. ; Berthon, Pierre R. ; Pitt, Leyland F. ; McCarthy, Ian P. ; Plangger, Kirk |
| Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 20.2012, 1, p. 9-15
|
| Subject: | Kreativität | Creativity | Beziehungsmarketing | Relationship marketing | Führungskräfte | Managers | Management |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009508044