Making changes in the international marketing program : a model for reducing resistance in the organization
John R. Darling and Raymond E. Taylor
| Year of publication: |
1988
|
|---|---|
| Authors: | Darling, John R. |
| Other Persons: | Taylor, Raymond E. (contributor) |
| Published in: |
Zhongguo-xingzheng. - Taibei : [Verlag nicht ermittelbar], ISSN 1017-575X, ZDB-ID 862985-7. - 1988, p. 25-42
|
| Subject: | Internationales Marketing | International marketing | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001065350