Making Coke s brand fizz (Coca-Cola s future marketing plans in the context of its 125th anniversary)
| Year of publication: |
2011
|
|---|---|
| Authors: | Brownsell, A. |
| Published in: |
Strategic Direction. - Emerald Group Publishing Limited, ISSN 1758-8588, ZDB-ID 2089990-7. - Vol. 27.2011, 10
|
| Publisher: |
Emerald Group Publishing Limited |
| Subject: | Brand management | Food industry | Marketing models | Marketing philosophy | Marketing planning | Marketing strategy | Marketing theory | Organizations | Soft drinks | Strategic marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | non-article |
| Language: | English |
| Other identifiers: | 10.1108/sd.2011.05627jaa.004 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10015011760