Making corporate social responsibility a global concern : norm construction in a globalizing world

1. Introduction -- 2. Norms, globalization and human rights -- 3. Emergence of corporate social responsibility in the 1970s -- 4. New issues of corporate social responsibility introduced -- 5. Development towards 'norm tipping' and activist organizations -- 6. Involvement by business initiative and multi-stakeholder organizations -- 7. Norm cascade of the 1990s : mushrooming of initiatives and the targeting of Nike -- 8. Continued norm cascade : voluntary standards, accountability through law, and good practice and partnership -- 9. Incipient norm internalization and the case for norm consolidation -- 10. Summary and concluding discussion.