Making customer relationship decisions : analytics v rules of thumb
Andreas Persson; Lynette Ryals
| Year of publication: |
2014
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|---|---|
| Authors: | Persson, Andreas ; Ryals, Lynette |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 8, p. 1725-1732
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| Subject: | Heuristics | Customer management | Customer lifetime value | Retail banking | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Privatkundengeschäft | Personal banking | Heuristik | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010379239