Making decisions about launching new products
Stephen Factor and Peter Sampson
| Year of publication: |
1983
|
|---|---|
| Authors: | Factor, Stephen ; Sampson, Peter |
| Published in: |
Journal of the Market Research Society : JMRS. - London : Soc., ISSN 0025-3618, ZDB-ID 83018-5. - Vol. 25.1983, 2, p. 185-201
|
| Subject: | Innovation |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002130173