Making sense of market segmentation strategies: a fashion retailing case

Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in European Journal of Marketing, published by and copyright Emerald.

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Year of publication:	2007-05
Authors:	Hines, Tony ; Quinn, Lee ; Bennison, David J.
Publisher:	Emerald
Subject:	Decision making \| Fashion industry \| Market segmentation \| Marketing strategy \| Retailing

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Type of publication:	Article
Language:	English
Other identifiers:	10.1108/03090560710737552 [DOI]
Source:	BASE

Persistent link: https://www.econbiz.de/10009455144