Making sense of numbers: Effects of alphanumeric brands on consumer inference
| Year of publication: |
2013
|
|---|---|
| Authors: | Yan, Dengfeng ; Duclos, Rod |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 30.2013, 2, p. 179-184
|