Making Sense of the Customer's Role in the Personal Selling Process: A Theory of Organizing and Sensemaking Perspective
| Year of publication: |
2013
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|---|---|
| Authors: | Shannahan, Rachelle ; Bush, Alan ; Moncrief, William ; Shannahan, Kirby |
| Published in: |
The journal of personal selling & sales management. - Hartland, Wis : Pi Sigma Epsilon, ISSN 0885-3134, ZDB-ID 9011523. - Vol. 33.2013, 3 (1.7.), p. 261-276
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