Making sense of stimuli-local image fit in the sport venue : mediating effects of sense of home and touristic experience on local and visiting spectators
Yongjin Hwang, Khalid Ballouli, Matthew J. Bernthal, and Wanyong Choi
| Year of publication: |
2024
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|---|---|
| Authors: | Hwang, Yongjin ; Ballouli, Khalid ; Bernthal, Matthew J. ; Choi, Wanyong |
| Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 33.2024, 1, p. 47-65
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| Subject: | sense of home | sensory stimuli | spectatorship | sport venue | touristic experience | Urlaubsverhalten | Holiday behaviour | Konsumentenverhalten | Consumer behaviour | Sport | Sports | Sportveranstaltung | Sport event | Sportmarketing | Sports marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.32731/SMQ.331.032024.04 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014519144