Making snowflakes like stocks : stretching, bending, and positioning to make financial market analogies work in online advertising
Vern L. Glaser (Alberta School of Business, University of Alberta, Edmonton, Alberta, Canada), Peer C. Fiss (Marshall School of Business, University of Southern California, Los Angeles, California), Mark Thomas Kennedy (Department of Management, Imperial College Business School, London, United Kingdom)
| Year of publication: |
July-August 2016
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| Authors: | Glaser, Vern L. ; Fiss, Peer C. ; Kennedy, Mark Thomas |
| Published in: |
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations. - Catonsville, MD : Institute for Operations Research and the Management Sciences, ISSN 1047-7039, ZDB-ID 1022236-4. - Vol. 27.2016, 4, p. 1029-1048
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| Subject: | analogy | behavioral strategy | financialization | financial markets | online advertising | performativity | business models | Online-Marketing | Internet marketing | Finanzmarkt | Financial market | Geschäftsmodell | Business model |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/orsc.2016.1069 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011558858