Making strategy : the journey of strategic management
Colin Eden and Fran Ackermann
| Year of publication: |
1998
|
|---|---|
| Authors: | Eden, Colin ; Ackermann, Fran |
| Publisher: |
London [u.a.] : SAGE |
| Subject: | Marketingstrategie |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 507 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-7619-5224-1 ; 0-7619-5225-X |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004377255