Making the marketing concept work
Arthur P. Felton
| Year of publication: |
2009
|
|---|---|
| Authors: | Felton, Arthur P. |
| Published in: |
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought. - Los Angeles [u.a.] : Sage. - 2009, p. 3-21
|
| Subject: | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003835807