Making the world a better place : how crowdfunding increases consumer demand for social-good products
Bonnie Simpson, Martin Schreier, Sally Bitterl, and Katherine White
| Year of publication: |
2021
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|---|---|
| Authors: | Simpson, Bonnie ; Schreier, Martin ; Bitterl, Rosalia ; White, Katherine |
| Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 58.2021, 2, p. 363-376
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| Subject: | collective-efficacy beliefs | construal level | crowdfunding | interdependent self-construal | social-good products | Crowdfunding | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0022243720970445 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012492714