Making value co-creation a reality : exploring the co-creative value processes in customer-salesperson interaction
Jasmin Baumann; Kenneth Le Meunier-FitzHugh
| Year of publication: |
2015
|
|---|---|
| Authors: | Baumann, Jasmin ; Le Meunier-FitzHugh, Kenneth |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 31.2015, 3/4, p. 289-316
|
| Subject: | value co-creation | buyer-seller interaction | relationship marketing | customer value | qualitative exploratory research | Kundenwert | Customer value | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Betriebliche Wertschöpfung | Value creation | Lieferantenmanagement | Supplier relationship management | Service-Dominant Logic | Service-dominant logic |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010512567