Mall brand meaning : an experiential branding perspective
Bill Merrilees, Dale Miller and Wei Shao (Department of Marketing, Griffith Business School, Griffith University, Gold Coast, Australia)
| Year of publication: |
2016
|
|---|---|
| Authors: | Merrilees, Bill ; Miller, Dale ; Shao, Wei |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 25.2016, 3, p. 262-273
|
| Subject: | Retailing | Experiential branding | Shopping centre | Corporate branding | Shopping mall | Markenführung | Brand management | Einkaufszentrum | Shopping center | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenarchitektur | Brand architecture | Event-Marketing | Event marketing | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-05-2015-0889 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011548780