Malleability of taste perception : biasing effects of rating scale format on taste recognition, product evaluation, and willingness to pay
Antonia Mantonakis, Norbert Schwarz, Amanda Wudarzewski, Carolyn Yoon
| Year of publication: |
June 2017
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|---|---|
| Authors: | Mantonakis, Antonia ; Schwarz, Norbert ; Wudarzewski, Amanda ; Yoon, Carolyn |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 28.2017, 2, p. 293-303
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| Subject: | Taste perception | Rating scales | Sensory testing | Reconstructive memory | Consumer behavior | Konsumentenverhalten | Consumer behaviour | Zahlungsbereitschaftsanalyse | Willingness to pay | Wahrnehmung | Perception | Experiment | Bewertung | Evaluation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-016-9416-z [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011675186