Man vs machine : how artificial intelligence in banking influences consumer belief in financial advice
Year of publication: |
2022
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Authors: | Northey, Gavin ; Hunter, Vanessa ; Mulcahy, Rory ; Choong, Kelly ; Mehmet, Michael |
Published in: |
International journal of bank marketing. - Bingley : Emerald, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 40.2022, 6, p. 1182-1199
|
Subject: | Artificial intelligence | Banking | Customer orientation | Robo-advisor | Trust | Künstliche Intelligenz | Beziehungsmarketing | Relationship marketing | Bank | Konsumentenverhalten | Consumer behaviour | Finanzdienstleistung | Financial services | Vertrauen | Confidence |
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