Manage for Profit, Not for Market Share: A Guide to Greater Profits in Highly Contested Markets by Hermann Simon, Frank F. Bilstein, and Frank Luby
| Year of publication: |
2007
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| Authors: | Castellion, George |
| Published in: |
The journal of product innovation management : an internat. publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 7221368. - Vol. 24.2007, 4, p. 404-405
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