Manage for profit, not for share : a guide to greater profitability in highly contested markets
Hermann Simon; Frank F. Bilstein; Frank Luby
| Year of publication: |
c 2006
|
|---|---|
| Authors: | Simon, Hermann ; Bilstein, Frank F. ; Luby, Frank |
| Publisher: |
Boston, Mass. : Harvard Business School Press |
| Subject: | Gewinn | Profit | Rentabilität | Profitability | Marktanteil | Market share | Schrumpfende Märkte | Declining markets | Marketingmanagement | Marketing management | Strategisches Management | Strategic management | Wettbewerbsstrategie | Competitive strategy | Gewinnmaximierung | Management | Preispolitik | Nachhaltigkeit |
| Description of contents: | Table of Contents [loc.gov] |
| Extent: | 232 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature |
| Language: | English |
| Notes: | Includes bibliographical references Choose profit over market share -- Learn to compete peacefully -- Change the way you form your assumptions -- Use your own internal data to find profit opportunities -- Use external research to reveal customers preferences and willingness to pay -- Optimize your marketing mix in order to capture the highest additional profit -- Raise your prices to get the profit you deserve -- Don't ingratiate yourself to customers -- Align your incentives to focus on profit -- Get your market communication under control 0604 |
| ISBN: | 1-59139-526-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003253443