Manage your customer portfolio for maximum lifetime value
by Fred Selnes and Michael D. Johnson
| Year of publication: |
2022
|
|---|---|
| Authors: | Selness, Fred ; Johnson, Michael D. |
| Published in: |
MIT sloan management review. - Cambridge, Mass. : MIT, ISSN 1532-9194, ZDB-ID 2039388-X. - Vol. 64.2022, 1, p. 22-27
|
| Subject: | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Portfolio-Management | Portfolio selection | Softwareentwicklung | Software development |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013426144