Manage your offering or manage your relationship?
| Year of publication: |
1996
|
|---|---|
| Authors: | MacKenzie, Herbert F. ; Hardy, Kenneth G. |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 0885-8624, ZDB-ID 6495503. - Vol. 11.1996, 6, p. 20-37
|