Management à la Macintosh
Guy Kawasaki. Aus dem Amerikan. von Stefan Röhrich
| Alternative title: | The Macintosh way <dt.> |
|---|---|
| Year of publication: |
1991
|
| Authors: | Kawasaki, Guy |
| Other Persons: | Röhrich, Stefan (contributor) |
| Publisher: |
Frankfurt/Main : Campus-Verl. |
| Subject: | Apple Computer Inc. | Software | Computer | Marketingmanagement | Marketing management | Macintosh | Produktmanagement |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 212 S Ill., graph. Darst 23 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-593-34468-8 |
| Classification: | Marketing ; Unternehmensführung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014004348