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European accounting review
(1992)
Readings in management accounting
Young, S. Mark, (1997)
A textbook of financial cost and managmenet accounting
Periasamy, P., (2005)
Management controls in marketing
Wilson, R. M. S., (1973)
Strategic marketing planning
Gilligan, Colin, (2003)
Strategic marketing management : planning, implementation and control
Wilson, R. M. S., (2005)