Management and marketing for improved competitiveness and performance in the healthcare sector

José Duarte Santos (Polytechnic Institute of Gaya, Portugal), Inês Veiga Pereira (Inês Veiga Pereira ISCAP, Polytechnic Institute of Porto, Portugal), editors

"This book provides knowledge and skills to allow readers with the ability to apply management and marketing techniques on strategic, tactical and operational aspects of organizations with emphasis on the healthcare industry presenting strategies on topics such as operations management, quality management, human resources, brand management, digital marketing, content marketing, customer experience"--

MoreLess

Year of publication:	[2021]
Other Persons:	Duarte Santos, José (ed.) ; Pereira, Inês Veiga (ed.)
Publisher:	Hershey, Pennsylvania : IGI Global
Subject:	Gesundheitswesen \| Health care system \| Gesundheitsmarketing \| Health care marketing \| Krankenhausmanagement \| Hospital management
Description of contents:	Table of Contents [gbv.de]

Extent:	1 Online-Ressource (355 Seiten)
Series:	Advances in marketing, customer relationship management, and e-services(AMCRMES) book series
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references and index. - Description based on title screen (IGI Global, viewed 08/14/2021)
ISBN:	978-1-7998-7264-1 ; 1-7998-7264-5 ; 978-1-7998-7266-5 ; 978-1-7998-7263-4
Other identifiers:	10.4018/978-1-7998-7263-4 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013448845