MANAGEMENT AND MARKETING OF TRANSBORDER REGIONAL INTEGRATION PROCESS

The paper’s intention is to deal with the issue of the comprehensive integration within and outside transborder regions of Bulgaria and Romania. The author presents some basic principles of internal and external integration of small, medium sized and large transborder regions. The accent is put on particular cases. An integration methodology is suggested to be used for the conceptualization and development of the co-integration process. Another aspect of the paper is the presentation of models for regional integration of real territorial entities from Bulgarian perspective. Some of the problems of marketing of the transborder formation and development are the third aspect of the article.