Management – decision and interpretation

Purpose – The purpose of this paper is to present the main characteristics of the model of persuasive management, comparing it with the model of scientific management and the model of rational management. The paper also offers a model of management education based on the education of leaders in the classical world, which involves three kinds of abilities: skills of persuasion (rhetoric), knowledge and practice of virtues (protreptics), and knowledge of science, society and conceptual and practical instruments. Design/methodology/approach – The approach taken is a conceptual and historical analysis. Findings – The paper finds the identification of the characteristics of persuasive management, and the skills that it requires. Originality/value – Beyond the scope of many research papers, the paper offers a systematic view of the aspects of management that involve persuasion.