Management des Markenwerts
David A. Aaker
| Alternative title: | Managing brand equity <dt.> |
|---|---|
| Year of publication: |
1992
|
| Authors: | Aaker, David A. |
| Publisher: |
Frankfurt [u.a.] : Campus-Verl. |
| Subject: | Markenpolitik |
| Extent: | 325 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Aus d. Engl. übers. |
| ISBN: | 3-593-34706-7 |
| Classification: | Investition, Finanzierung ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004931519