Management, marketing and promotion of library services based on statistics, analyses and evaluation

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IFLA publications ; 120/121

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Taking A Measured Approach to Library Management: Performance Evidence Applications and Culture / J. Eric DaviesStatistics and Strategy: Statistics and Performance Measurements as a Social Process / Ulla WimmerComparing libraries : from official statistics to effective strategies / Tord HøivikCyberspace and market place: library messages beyond the border / Myoung C.Wilson and Farideh TehraniQuality Standards / Louise Guillemette-Labory and Pierre MeunierUsing Customer Data for Improved Strategic Marketing Planning and Decisionmaking / Christie KoontzLibrary Statistics without Fear / Ellen Maleszewski and Michael Bailow HuangStatistics To Plan: Statistical Development in a Regional System of Public Libraries (Valencian Community - Spain) / Ignazio Latorre Zacarés and Milagros Ortells MontónDevelopment of Estonian public libraries during the last decade. (1994-2004) / Margit JõgiAudit for libraries... which one? / Marielle de MiribelCoordination of higher educational institutions and professional library associations - the key to training quality rise of librarians of XXI century / Natalia GendinaLa bibliothèque municipale face aux fluctuations financières : l'impensé managérial dans les bibliothèques municipales des villes moyennes / Liman LatifaEvaluation of libraries : Experiences from applying a method for non-market valuation developed in economics / Svanhild AabøCustomers Value Research / Sue McKnightManagement and marketing in the Library and Documentation Centre of Artium Basque Centre-Museum of Contemporary Art / Elena Roseras CarcedoMarketing to Diverse Populations / Kathleen ImhoffGetting help and doing research: what do patrons want? An exploratory study comparing desk users with virtual reference users / Diane GranfieldMarketing library services. A case study at University of Illinois at Urbana - Champaign USA / Yoo-Seong SongThe library as a part of cultural behavior: Summary of a large scale survey to identify user trends and reading behavior in Flanders libraries / Bart VercruyssenEvaluating library services - best practice initiatives in Australian university libraries / Helen KingThe public library's attractiveness: A quantitative study / Claude PoissenotThe use of Electronic Information Services and information literacy: a Glasgow Caledonian University study / John CrawfordStatistical indicators on reading and literacy for the "Information Society" versus the ITU's "technisist" indices / Ksibi AhmedParameters and indicators for providers of electronic publications evaluation / Maria Luisa Alvite Diez and Blanca Rodriguez BravoPromoting Library Services, Designing Marketing Strategies, Evaluating our Past and our Present, Feeling more Optimistic about our Libraries Future / Antonia Arahova and Sarantos KapidakisA new model for public library and information services evaluation: and integrated approach - SIADAP+B / Leonor Gaspar Pinto and Paula OchôaDeveloping a culture of evidence based practice within the library and information profession: the impact of library science education. A teaching and learning model from the Queensland University of Technology / Gillian Hallam and Helen PartridgeMeasuring and Mapping the Invisible: Alternative procedures to understand users' approaches to information in a university library / Gildas IllienLibraries Building Communities: the vital contribution of Victoria's public libraries - A report on a major research project of the Library Board of Victoria and the Victorian public library network / Debra Rosenfeldt.

Frontmatter; Contents; Preface; Program; Taking A Measured Approach to Library Management: Performance Evidence Applications and Culture; Statistics and Strategy: Statistics and Performance Measurement as a Social Process; Comparing libraries: from official statistics to effective strategies; Cyberspace and market place: library messages beyond the border; Quality Standards: Public libraries on the island of Montreal; "Using Customer Data for Improved Strategic Marketing Planning and Decisionmaking"; Library statistics without Fear

Statistics To Plan: Statistical Development in a Regional System of Public Libraries (Valencian Community - Spain)Development of Estonian public libraries during the last decade. (1994-2004); Audit for libraries… which one?; Coordination of higher educational institutions and professional library associations - the key to training quality rise of librarians of XXI century; La bibliothèque municipale face aux fluctuations financières : l'impensé managérial dans les bibliothèques municipales des villes moyennes

Evaluation of libraries: Experiences from applying a method for non-market valuation developed in economicsCustomers Value Research; Management and marketing in the Library and Documentation Centre of Artium Basque Centre-Museum of Contemporary Art; Marketing to Diverse Populations; Getting help and doing research: what do patrons want? An exploratory study comparing desk users with virtual reference users.; Marketing library services. A case study at University of Illinois at Urbana - Champaign USA

The Library as a part of cultural behavior. Summary of a large scale survey to identify user trends and reading behavior in Flanders librariesEvaluating library services - best practice initiatives in Australian university libraries; The public library's attractiveness : A quantitative study; The use of Electronic Information Services and information literacy: a Glasgow Caledonian University study; Statistical indicators on reading and literacy for the "Information Society" versus the ITU's "technicist" indices; Parameters and indicators for providers of electronic publications evaluation

Promoting Library Services, Designing Marketing Strategies, Evaluating our Past and our Present, Feeling more Optimistic about our Libraries FutureA new model for public library and information services evaluation: an integrated approach - SIADAP+B; Developing a culture of evidence based practice within the library and information profession: the impact of library science education. A teaching and learning model from the Queensland University of; Measuring and Mapping the Invisible: Alternative procedures to understand users' approaches to information in a university library

Libraries Building Communities: the vital contribution of Victoria's public libraries - A report on a major research project of the Library Board of Victoria and the Victorian public library network

In English

10.1515/9783598440229 [DOI]

ECONIS - Online Catalogue of the ZBW