Management of a luxury brand : dimensions and sub-variables from a case study of LVMH
RayeCarol Cavender; Doris H. Kincade
| Year of publication: |
2014
|
|---|---|
| Authors: | Cavender, RayeCarol ; Kincade, Doris H. |
| Published in: |
Journal of fashion marketing and management. - Bingley : Emerald Group Publishing Limited, ISSN 1361-2026, ZDB-ID 2144075-X. - Vol. 18.2014, 2, p. 231-248
|
| Subject: | Brand management | Case study | Luxury goods | Luxusgüter | Markenführung | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Konsumgüterindustrie | Consumer goods industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010384277